A creative brief for Kit Kat, along with 3 press executions, 1 TV storyboard and
1 online viral campaign.
Role: Art Director and Visual Designer
Advertising, Art Direction
KitKat Storyboard (Take your chance)
TV Ad - 60 sec/ 12 Shots
We intend to create a downloadable computer screensaver video. The video will be very simple. It will simply be made up of a computer’s loading wheel spinning. The screensaver would be made downloadable from the Kit-Kat website. The idea behind it is that viewers could use it at work. By playing the screensaver, it would look as though their computer is stalling, and they have no choice but to take a break - for just enough time to have a Kit-Kat. And pesky bosses passing by will have no say in the matter! Users would be encouraged to tweet their experiences using the hashtag #takeyourchance.
Online Viral Campaign
Press Executions (Take your chance)